May 11, 2011

Universal & Cash Money Records: The Begginin'



There aren't many people that work in the music industry that can say they helped change it. There aren't many people that work in the music industry that can say they helped inspire kids to be entrepreneurs when they grow up. Dino Delvaille can. Even before he signed Cash Money Records to Universal in an unprecedented $30 Million deal, Dino was building rosters on Payday records, signing acts like Jay-Z. Yeah that's right, Jay-Z, ever heard of him? If you did your research, we wouldn't have heard of an In My Lifetime if it weren't for Dino making the deal. That's been Mr. Delvaille's M.O. his entire career. He found the talent before they we're superstars and brokered the deal that helped shape them into what they are today.

In our interview with Dino, we discuss first meeting with Baby and the rest of the Cash Money roster. He said that Baby even pulled a gun out on him in their first sit down. That didn't stop the deal from going down. Dino's persistence kept the deal alive, as he talks about calling to interfere with a meeting between CMB and Sylvia Rhone while she was at Elektra Records. Ultimately the deal was signed. Dino finally breaks down what it took for Universal to be willing to give up so much, and even speaks on the final moment of Baby putting his signature to the contract, and walking around with his $3 Million check in hand.

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